Selling a house is not an easy task — and as the price of a home goes up so does the level of expertise need to sell it fast.
(If you’re buying and not selling a Savannah luxury home go here to view all the amazing properties in Savannah’s most beautiful neighborhoods.)
While you can’t control the ultimate outcome, there are steps you can take to place your home in a position to sell faster.
Let’s look at three of them today.
Choose the Right Price
You only have one shot to make a powerful first impression and your home will never get the kind of attention it does when it first goes on the market. So make the most of this opportunity.
Pricing your property too high can drive sellers away and pricing it too low can cause you to leave money on the table. You want to find the pricing “sweet spot” where the property attracts maximum attention, but also brings you the most profit.
To accomplish this, you need an in-depth comparative market analysis of the luxury home and its location.
A qualified luxury agent will review comparative sales data, touring and analyzing other comparable luxury homes on the market, and consulting with other real estate agents who recently sold comparable properties.
Luxury homes are more unique than lower-priced homes, so you need an agent that can take every amenity into account and knows the value of your homes one-of-a kind attributes.
Use Online Marketing
The price of your home makes a big difference in how much attention it attracts, but you also have to market it aggressively.
Almost all agents use some print advertising and direct mail. But in this day and age you need to find an agent that has also mastered the art of marketing through the Internet, on smartphones and tablets, as well as through social media (Facebook, LinkedIn, Twitter, Pinterest).
The Internet and mobile phones have changed how homebuyers shop for real estate. Most start their home search on the Internet and many view listings on a tablet or a smartphone.
At the bare minimum, you want an agent with an active blog or website, a strong social media presence, and one who knows how to present your property powerfully through all the online mediums — smartphone, tablet, laptop, or even desktop.
Engage Through Social Media
As you’ll see below, 74 percent of consumers who are online also have social media accounts. So you need an agent who is well versed on how to get maximum exposure for your property and engaging buyers through social media channels.
The cold, hard reality is many real estate agents don’t use or understand how to use social media to its full extent. They don’t consider it a vital part of your property’s marketing strategy.
Contact Me Today
I can provide you all these marketing advantages — detailed analysis for pricing your home right and expertise in Internet and social media marketing. I also do all the other traditional programs, including targeted direct mailers, open houses, virtual tours, videos, etc.
I’d love to sit down and talk with you further about how we can customize a marketing strategy for your one-of-a-kind home. Simply go here, email me at [email protected] or call me at 912-844-9000.